Collaborate Design

For our design campaign we chose to do All Occasions Artistry. All Occasions Artistry is a mobile airbrush and tanning company. They also provide a permanent makeup service. Their main goal is to provide convenient services which make their customers feel good in their own skin. All Occasions Artistry had little to no promotion. Literally just a Facebook and a Yelp page and no logo. For this project we created a logo, a website, a business card, and a bumper sticker.
We made a very fluid logo which is made of a bunch of lines and shapes. Much of these lines are diagonal and add a dramatic touch to the logo. At first glace, the logo simply looks like a cool design, but when you take a closer look you can see they make up the letters A.O.A. The logo helps lead the eye, indicates direction, and encourages eye movement throughout the frame for these reasons I would say the logo is a graphic vector. 
We chose nice, warm, natural tones for our design to help integrate the theme of All Occasion Artistry. The pinks and browns create a contrast that complements each other well. The logo has symmetrical balance in order to create this psychological sense of relaxation and zen.
The logo follows Gestalts theory of non-summativity because line is key and helps make the logo a unified whole. The logo also follows Gestalts principles of the law of similarity, proximity, and continuity. I say this because, we group these similar fonts into one shape simply because they are near each other and the logo's lines lead our eye in the simplest path therefore following the rule of continuity.