Axioms of Web Design

The website I chose to evaluate is redbubble.com. This website is an online market place and sells t-shirts, hoodies, phone cases/skins, and much more. These products include anything from fandom related items to awesome graphic t-shirts. All products are based on user submitted art. 
Redbuuble's business objectives are easily identifiable. For one they are trying to sell an abundance of products to consumers. They are also trying to promote the work of independent artists in a unique way. The header provides easy navigation with its simple tabs and search bar.
The inconsistent grid gives the webpage load structure, but because it is almost entirely graphics I think this gives a unique vibe to the website. Websites are all about scrolling, thus Redbubble
uses its artwork to keep the viewer scrolling. First time visitors will have absolutely no problem with navigating this site. It is aesthetically pleasing, intuitive and user friendly.
Switching from my computer to my tablet the website has slight variations. For one, the background of the tabs bar goes from white to black. The "Featured Designs" goes from six rows to four. When I go to my phone it is relatively similar to the tablet except the "Featured Designs" is now two rows. I actually prefer the formats of the third and fourth screens to the original design.